F1 DRIVER LANDO NORRIS' CUSTOM CONFIGURATION
ARTURA®
CONFIGURATION
CREATIVE CHOICES BORN FROM PERSONAL INSPIRATIONS
Every McLaren on the road should be an expression of its driver’s instincts. We asked Lando Norris to configure the new Artura to reflect his personal style. The result speaks for itself: performance mindset meets hybrid supercar.
THE JOURNEY
LANDO’S JOURNEY TO CONFIGURING HIS ARTURA
Tasked with configuring his new Artura, Lando used our configurator tool to visualise his dream spec. Everything from the brake callipers to the carbon fibre interior pack were born from personal inspirations. Watch the video to find out how each element was chosen.
The end result radiates Lando’s racing DNA. Are you ready to put your mark on the Artura in the configurator?
INSPIRATION
THE INSPIRATION BEHIND LANDO'S CONFIGURATION
A hero in Valentino Rossi. A lifelong passion for music and exquisite sound. These are some of the inspirations and personal passions that guided Lando as he configured his dream Artura.
Explore his moodboard to discover his starting point—and find inspiration for your own. In the configurator, load Lando’s custom configuration, adjust as you see fit, or start from scratch and build the Artura you want to drive.
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